top of page


Working Towards a Brighter Future

At BECAUSE IT'S PERSONAL INC, wellbeing is at the forefront of what we’re working together towards. Our programs and activities are designed to be a catalyst that helps formerly incarcerated community members reach their goals and fulfill their potential. Learn more about the positive impact we have and join us in bringing about positive change.

A Young Man Writing


A Bit of Background

Here at BECAUSE IT'S PERSONAL INC, we are driven by a single goal; to do our part in making the world a better place for all. Our decision-making process is informed by comprehensive empirical studies and high-quality data evaluation. We strive to build productive relationships and positively impact the lives of formerly incarcerated individuals with all of our pursuits.

If you would like to donate, please contact

Men Volunteering
Home: Who We Are


Bringing Change

Lifestyles Coaching

At BECAUSE ITS PERSONAL INC, we are dedicated to stepping up our efforts in addressing trauma issues. Trauma is a mental injury and not a mental illness.

Transformational Lifestyles Coaching is by no means an easy feat, but through cooperation and community empowerment, we believe we can facilitate progress in this area.

We strive to make a difference and invite you to learn more and lend your support.

black psychologist pic_edited.jpg
transitional housing pic_edited.jpg

Transitional Housing

With this initiative, our goal is to promote great opportunities for those in need. With access to the right resources, people can become empowered by their own abilities and gain the confidence to fulfill their potential. Learn more about our work by getting in touch with our team today.

Career Counseling

Because It's Personal's mission is just that...personal.  We strive to find each individual a satisfying career path based on their gifts and aspirations.  It's not just about a paycheck but also finding something fulfilling to the individual's hopes and skillsets.  We take career placement very seriously, and our team is working every day to make this happen.

A man pointing at his laptop screen
Home: What We Do
Man Painting a Wall

“Kindness is the language which the deaf can hear and the blind can see”

Mark Twain

Home: Quote

Reference Videos



Suite 3246

Atlanta, GA 30339

Three man fishing
Home: Contact
bottom of page